Email Tracking and the GDPR
If your company is based in the EU or deals extensively with EU customers, keep in mind that you must meet the requirements of EU laws.
The EU General Data Protection Regulation (GDPR) protects people’s privacy and places responsibilities on anyone collecting, using, storing, or otherwise processing personal data. This new regulation will enter into effect on the 25th of May 2018.
European data protection authorities have expressed the opinion that email tracking requires that recipients have opted in to the collection of tracking data. While not at the same level as the GDPR itself, such opinions are often taken into account when resolving disputes.
Gmelius recommends that you make sure that you understand the requirements of the GDPR and that you consult a professional if necessary.